Ep 06: Interview with Beverley Theresa on Vanity Metrics, Social Media Marketing & SHADE

In this episode of The Ryan Holtz Show, I interview Beverley Theresa. Beverley is a sassy and unconventional social media strategist who literally is everywhere online and truly loves marketing and based here in Edmonton. I wanted to interview Beverley because she brings RAW to marketing and I love it. We chatted about vanity metrics and and traditional vs digital media. SHADE as Beverley made me aware in the podcast by pointing out that I must be old if I do not understand what this terms is, lol. Here is a summary of what we chatted about: Vanity metrics on social media – buying followers or focusing too much on followers – social media marketers hash-tagging every single word that doesn’t even convert or have anything to do with the post so they can try and get more likes – social media and advertising examples courtesy of Realtors Social media cliques – someone who said Edmonton is like a clique and it’s hard to break in, which i kind of agree on, but it’s like that in every city – getting mad if someone doesn’t respond to you on social media – in the end just talk to people, because, they’re people Follow Beverley! twitter @hellobeverley instagram @hellobeverley snapchat @hellobeverley linkedin https://www.linkedin.com/in/hellobeverley pinterest https://www.pinterest.com/hellobeverley