Ep 119: Seth Godin Goes Deep On Covid19, Podcasting & His New Book “The Practice”

A great honour for me to have Seth Godin aka The Godfather of Marketing as a guest on the show. Seth has served as a major source of wisdom, inspiration, and strategy in my career as a marketer. As Seth says: “Marketing is making things better by making better things” and that is the mantra I have adopted into my work for clients at Ryan Holtz Marketing for years. Seth and I had a wonderful conversation that went from his early days getting rejected all the way to how he has become a 19 book best selling author. I hope you enjoy this episode and please share it with your friends and family! Much love, #TeamHoltz Reach out to Seth and check out his new book “The Practice”, here. Seth Godin’s Bio Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It’s Your Turn (And It’s Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. Show Notes: 02:30 – Seth’s Inspiration behind his blog 03:30 – Inspiration is a learned behavior 04:30 – Ryan welcomes Seth to the show 05:30 – Seth responds to his own emails and has ZERO staff 06:00 – Seth does not watch tv or do most social media 06:30 – Why Seth hates being hustled 07:19 – Seth’s TED Talk on clarinet and assembling the clarinet 08:00 – Why Seth suggests doing one thing worth listening too 09:00 – Seth goes against the culture 10:00 – Why Ryan loves Seth 10:25 – How Seth overcame 800 rejection letters and how he uses CBT (Cognitive behavioral therapy) 11:30 – Seth does not think cold calling works 12:30 – How Seth processed the NO’s as NOT RIGHT NOW 13:25 – How Seth gives without the expectation 14:00 – Seth’s new book called the Practice 14:35 – Why Seth feels you cannot say you suck at something until you put thousands of hours into a craft 15:25 – Having a job that gives you FREEDom ultimately allowing you to solve interesting problems 16:25 – Seth’s new book is motivated by getting people to feel emotional about shipping great work 18:00 Why Seth Godin roasts interviewers and keeps his personal side private 19:19 – Seth grew up North of Toronto 19:50 – Why Ego is a trap 20:45 – Seth’s goal for people who read the book called “The Practice” 21:45 – Importance of developing a practice 22:10 – Why Seth never does marketing consulting for clients 23:10 – Multiple types of marketing and how to get a career in the industry 24:00 – Marketing is making things better by making better things 25:00 – Seth Godin’s prediction for the future of the podcast 25:48 – Don’t start a podcast until you get to episode 100 26:30 – How to get guests on your podcast and how to work the ladder 27:30 – Why Seth feels having a podcast with guests is easier fo...