839: Susan M. Barber – Secrets to Becoming More Visible

Today we’re going to be talking about the visibility you need to grow your business…and if you’re uncomfortable with visibility, this episode is especially for you! Today I speak with Susan M. Barber about the subject of visibility, which in my opinion, is one of the biggest challenges that we business owners and subject matter experts face! In our illuminating and practical conversation, Susan and I talk about how you can adapt ‘visibility-increasing’ techniques and methods to your own personal style (even if you consider yourself an introvert!), how to know if you’re actually becoming more visible, and how a good ‘visibility mindset’ can help overcome self-sabotage. We also review Susan’s helpful 4-step process for building visibility.  Susan M. Barber, Author, Podcast Host, Former Fortune 500 IT Director, turned Executive Coach helping business leaders to play bigger, increase their visibility and finally, shine a light on their leadership strengths and elevate their position in the workplace.  She brings a depth of business knowledge to her coaching from her 25+ years of experience at Kraft Heinz and is the author of The Visibility Factor. She is creating a visibility movement for leaders to show their value and be seen for their true talent. And be sure to subscribe to The Self-Employed Life in Apple Podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode. Everything you need can all be found at jeffreyshaw.com.   Susan M. Barber, thank you so much for being here!   Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world. Guest Contact – SusanMBarber.com Susan M. Barber on LinkedIn (ln/susanbarbercoaching) Susan M. Barber on Facebook (@susanbarbercoaching) Susan M. Barber on Instagram (@susanmbarber29) The Visibility Factor by Susan M. Barber The Visibility Factor Podcast on Apple Podcasts Contact Jeffrey – JeffreyShaw.com Books by Jeffrey Shaw Business Coaching for Entrepreneurs The Self-Employed Summit Watch my TEDx LincolnSquare video and please share! Valuable complimentary resources to help you – The Self-Employed Business Institute — You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! Take The Self-Employed Assessment! — Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. Have Your Website Brand Message Reviewed! — Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.