864: Sarah Santacroce – Humane Marketing: How to Build Relationships and Integrity in Your Business

I find that purpose-driven and heart-centered business owners often have an instinct that they want to run their business differently.  They sense that they don’t like the way they see other people marketing their businesses, but aren’t sure what to do about it. Today I speak with Sarah Santacroce, who shares how she's challenging the status quo and revolutionizing the way we think about marketing. Sarah discusses the power of questioning assumptions, unlearning, and breaking habits to create a more connective and humane way of doing business. Sarah also shares her three phases of transformation and the 7 P's of Humane Marketing, showing us how we can put heart back into our businesses and build stronger relationships with our clients. If you're looking for a new approach to marketing that resonates with your values and connects with your clients on a deeper level, this episode is for you. Over a decade of running a successful LinkedIn Consulting business inspired a yearning in Sarah to create a global movement that encourages people to bring more empathy and kindness to business & marketing. As a ‘Hippie turned Business Coach’, Sarah has written two books, hosts the Humane Marketing podcast and works with heart-centered entrepreneurs to question their assumptions when it comes to marketing & give them permission to market their business their way, the gentle way! Sarah shares a fresh perspective and doesn’t shy away from calling things out that no longer work for many of us when it comes to the current marketing model. Her clients sometimes refer to her as ‘the female Seth Godin’.   And be sure to subscribe to The Self-Employed Life in Apple Podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode.   Everything you need can all be found at jeffreyshaw.com.   Sarah Santacroce, thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world. Guest Contact – SarahSantacroce.com Humane.Marketing Marketing Like We’re Human and Selling Like We’re Human by Sarah Santacroce Sarah Santacroce on LinkedIn (in/sarahsantacroce) Sarah Santacroce on Twitter (@sarahsantacroce) Sarah Santacroce on YouTube (@sarahsantacroce9551) The Humane Marketing Podcast The One Page Marketing Plan Contact Jeffrey – SelfEmployedNewsletter.com Website Books Watch my TEDx LincolnSquare video and please share! Valuable complimentary resources to help you –   The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.