951: Lisa McLeod - Increase Sales with Your Noble Purpose

In this episode of the Self-employed Life, I had the pleasure of speaking with Lisa McLeod, author of  best seller Selling with a Noble Purpose: How to Drive Revenue and Do Work that Makes You Proud,  along with four other exceptional books, about the importance of having a noble purpose in business. We discussed how making helping people the mindset of a business will not only provide a better life for the client, but also creates a more successful business and personal life. Lisa stated that people in business whose purpose is to help as many people as they can as best as they can are more successful than those that are in it just for money.  Lisa McLeod is the global expert on purpose-driven business. She is the author of five books, including her bestseller: Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud.  Lisa has spent two decades helping leaders increase competitive differentiation and emotional engagement. She developed the Noble Purpose methodology after her research revealed that salespeople who sell with Noble Purpose, outsell salespeople who focus on targets and quotas.  Lisa is a former Procter & Gamble Sales Leader who founded her own firm, McLeod & More, Inc. in 2001.  She helps leaders at organizations like Cisco, Roche, Volvo, and Dave & Busters drive exponential revenue growth.  Lisa has keynoted in 25 countries and authored over 2,000 articles.  She has made appearances on the Today Show and the NBC Nightly News, and her firm’s work has been featured in Forbes, The Wall Street Journal, and NPR.  Lisa’s leadership book, Leading with Noble Purpose: How to Create a Tribe of True Believers is a breakthrough book that shows leaders how to win the hearts and minds of their teams and customers.  And be sure to subscribe to The Self-Employed Life in Apple Podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode. Everything you need can all be found at jeffreyshaw.com.  Dia Bondi, thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world. Guest Contact – Read her book, Selling with a Noble Purpose: How to Drive Revenue and Do Work that Makes You Proud Contact Jeffrey – SelfEmployedNewsletter.com JeffreyShaw.com Books by Jeffrey Shaw Business Coaching for Entrepreneurs Watch my TEDx LincolnSquare video and please share! Valuable Resources – The Self-Employed Business Institute You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.