Scale Your Business With Your Brand Promise with Colleen Wachob, Co-Founder of MindBodyGreen

Colleen Wachob, Co-Founder and Co-CEO of Mindbodygreen, walks us through a true expert-level approach to building a powerful, successful brand. Through this conversation, you’ll learn why bringing your personal “why” to your brand is so critical, and how Mindbodygreen keeps their vision and mission at the center of everything they do. Colleen shares Mindbodygreen's strategy behind content delivery, and their journey of expanding from being a media-only brand to a product brand, exploring how brand loyalty allows for a more diversified revenue model.