Why Your Business *Is* Your Brand with Re Perez

CEO of Branding For The People and author of Your Brand Should Be Gay (Even If You’re Not), Re Perez is an expert in branding, as well as a pioneer and an advocate for living unapologetically. Today’s conversation is a deep dive into what makes a great brand, why your brand is the key to your sales and revenue growth, and how to formulate the beginning stages of a powerful and effective brand. Re and Jess also talk about the power of authenticity in branding and carving your own lane by simply being who you truly are.