Measuring PR Results in the 21st Century
The Spin Sucks Podcast with Gini Dietrich - Un pódcast de Gini Dietrich, Founder of Spin Sucks - Martes
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Measuring the results of your PR efforts is far more challenging than linking to the likes and clicks you get on your social media accounts. Gini discusses measuring PR success with outcomes vs. outputs, using AI effectively in a PR campaign, and the future of PR measurement.
