Why Every US Company Needs a Latino Strategy | Sean Salas, Camino Financial | S1:EP5

There are nearly 5 million Latino-owned businesses in the US and nearly 1 in 4 new businesses are started by Latinos. And yet, access to banks and financial products is not as easily available for these entrepreneurs. Sean Salas decided to change that by co-founding Camino Financial. Through technology and AI, they offer affordable loans to satisfy the demand for credit that rises to 20 billion dollars from Latino micro and small businesses. Camino raised over 150 million dollars of debt and equity funding, and in 2023 they merged with Fundation, an SMB tech-enabled lender and specialist in bank channel partnerships. Sean and I talked about the Latino market in the US and the challenges it faces, how the business model of Camino works to allow them to serve micro businesses, and the lessons he has learned about building a company and fulfilling his vision. GET THE BEST OF THE INTERVIEWS IN OUR NEWSLETTER 🗞️ Register here: https://rebrand.ly/tssnwsrss