784: Behind The Scenes: Our Product & Offer Development Loop with Program Manager, Caitlin O’Bryant

Joining us in this episode is Boss Project’s Program Manager and Creative Director, Caitlin O’Bryant. She is an integral part of the team and contributes to a broad mix of things, but she’s here today to discuss our development cycle, how we go from idea to launch to product, and offer improvement! After attending design school in Seattle, Caitlin took the leap and started her own business as a wedding stationery designer. Five years later, 2020 happened. By the time things had stabilized, she realized she had lost her spark for stationery. That’s when she applied for the role of Graphic Designer at Boss Project. The rest is history!  We’re in a brand new phase. So often we’re just sharing the end project, but today we want to give you some insight into how things start out as just an idea and what it looks like to make those edits. Let’s dive in. Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.