201. Sam Maxwell & Kyle Ponton: Cold Plunging Science & Health Benefits + How You Can Start!

Two Atlanta entrepreneurs discovered something more valuable than any business strategy: a daily practice that builds unshakeable mental resilience while creating thriving communities nationwide. Kyle Ponton and Sam Maxwell share how their journey from DIY ice barrels to building Cold Life into a revolutionary wellness company reveals the power of customer-driven innovation and authentic product development. From Mark Wahlberg’s 4am routine to Coffee & Chill events transforming social wellness culture, see how cold plunging is creating alcohol-free communities focused on health, connection, and personal growth. COLD LIFE: THE ULTIMATE HUMAN PLUNGE: ⁠https://bit.ly/4eULUKp Join the Ultimate Human VIP community for Gary Brecka's proven wellness protocols!: https://bit.ly/4ai0Xwg Connect with Sam Maxwell & Kyle Ponton of The Cold Life Website: https://bit.ly/3IcsvK6  YouTube: https://bit.ly/465iQhz  Instagram: https://bit.ly/4pGxEer  TikTok: https://bit.ly/3K29r1K  Facebook: https://bit.ly/3K4F3Ui  X.com: https://bit.ly/47LsWFG  LinkedIn: https://bit.ly/3KoNbis  Thank you to our partners H2TABS: “ULTIMATE10” FOR 10% OFF: https://bit.ly/4hMNdgg BODYHEALTH: “ULTIMATE20” FOR 20% OFF: http://bit.ly/4e5IjsV BAJA GOLD: "ULTIMATE10" FOR 10% OFF: https://bit.ly/3WSBqUa EIGHT SLEEP: SAVE $350 ON THE POD 4 ULTRA WITH CODE “GARY”: https://bit.ly/3WkLd6E WHOOP: JOIN AND GET 1 FREE MONTH!: https://bit.ly/3VQ0nzW MASA CHIPS: 20% OFF FIRST ORDER: https://bit.ly/40LVY4y VANDY: “ULTIMATE20” FOR 20% OFF: https://bit.ly/49Qr7WE AION: “ULTIMATE10” FOR 10% OFF: https://bit.ly/4h6KHAD A-GAME: “ULTIMATE15” FOR 15% OFF: http://bit.ly/4kek1ij CARAWAY: “ULTIMATE” FOR 10% OFF: https://bit.ly/3Q1VmkC HEALF: 10% OFF YOUR ORDER: https://bit.ly/41HJg6S BIOPTIMIZERS: “ULTIMATE” FOR 15% OFF: https://bit.ly/4inFfd7 RHO NUTRITION: “ULTIMATE15” FOR 15% OFF: https://bit.ly/44fFza0 GOPUFF: GET YOUR FAVORITE SNACK!: https://bit.ly/4obIFDC GENETIC TEST: ⁠https://bit.ly/3Yg1Uk9 Watch  the “Ultimate Human Podcast” every Tuesday & Thursday at 9AM EST: YouTube: https://bit.ly/3RPQYX8 Podcasts: https://bit.ly/3RQftU0 Connect with Gary Brecka Instagram: https://bit.ly/3RPpnFs TikTok: https://bit.ly/4coJ8fo X: https://bit.ly/3Opc8tf Facebook: https://bit.ly/464VA1H LinkedIn: https://bit.ly/4hH7Ri2 Website: https://bit.ly/4eLDbdU Merch: https://bit.ly/4aBpOM1 Newsletter: https://bit.ly/47ejrws Ask Gary: https://bit.ly/3PEAJuG Timestamps: 00:00 Intro of Show 02:06 Starting the Cold Life Journey 13:17 Engineering behind the Cold Life 16:54 Debunking the Myths on Cold Plunging 20:01 Evidence-Backed Benefits of Cold Plunge 25:09 Mammalian Dive Reflex 26:25 Recommended Duration and Temperature of Cold Plunging 34:37 Community-Building through Cold-Plunge and Wellness Activities 38:24 Cold Exposure is Not Just a Trend 42:31 The Absence of Dopamine is the Presence of Addiction 46:37 Best Testimonials Received  49:39 Contrast Therapy Benefits The Ultimate Human with Gary Brecka Podcast is for general informational purposes only and does not constitute the practice of medicine, nursing or other professional health care services, including the giving of medical advice, and no doctor/patient relationship is formed. The use of information on this podcast or materials linked from this podcast is at the user’s own risk. The Content of this podcast is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Users should not disregard or delay in obtaining medical advice for any medical condition they may have and should seek the assistance of their health care professionals for any such conditions. Learn more about your ad choices. Visit megaphone.fm/adchoices