10. The Long Game: Crafting Content that Resonates with Dorie Clark

We're thrilled to bring you a thought-provoking conversation with the brilliant Dorie Clark, a coveted trainer on Linked-in Learning and the mind behind "The Long Game," a Wall Street Journal bestseller. Dorie's wisdom shines as she shares her insights on the significance of content creation in a world where everyone’s competing for attention. She dives deep into how mastering the art of communication and language and pointing out the unique aspects of your work can make you heard above the noise. We also discuss the development of writing skills and building credibility. Dorie generously shares her journey - from selling a bike on Craigslist to writing for the Harvard Business Review - and offers invaluable insights into harnessing real conversations and turning them into compelling written content. She also sheds light on the crucial roles of preparation, luck, and networking in creating opportunities. Get ready for a thrilling journey into the realm of thought leadership, making this episode a must-listen for consultants, coaches, and anyone who’s ever dreamed of making their ideas heard. *The upcoach podcast is produced by Ventures FM.*