Pick Me: How to Stand Out in the Competitive RFP Process with Lauren Minors

In this episode, Jody and Joey are joined by Lauren Minors, the Director of Partnerships and Marketing at Reason One, a full-service digital agency. They discuss the challenges and strategies involved in the RFP (request for proposal) process. Lauren emphasizes the importance of understanding the client's needs and delivering value beyond just the requested services. She shares her experience of working on numerous RFPs and highlights common mistakes made in the process. The conversation also touches on bidding against incumbent agencies, maintaining long-term relationships with clients, and the significance of understanding why clients choose an agency for their project.