Strategies for Growing Business Development in Creative Agencies with Goran Kovacevic

Jamie and Jody welcome Goran Kovacevic, Vice President of Business Development at Infinum, to discuss business development within a creative agency. He shares the journey of Infinum from a small company of 25 people to a large agency with more than 400 employees. Highlighting the importance of both technical expertise and soft skills in sales roles, Goran talks about the difficulty in hiring the right talent and the value of mentorship and training. The conversation also covers the significance of creating a unique personal brand, adapting to market changes, and implementing processes to measure growth.