Unleashing the Power of Agency Marketing with Logan Lyles

Jody and Jamie discuss the importance of marketing for agencies with Logan Lyles, Content Marketing Evangelist. Logan shares his background in sales and marketing, particularly in the agency space, and offers insights on how agencies can overcome marketing challenges, such as allocating resources. They emphasize the need for agencies to market the problem they solve, rather than just the solution. They also weigh in on the benefits of recording and sharing internal meetings and client calls for coaching, training, and building trust with potential clients. Don’t miss the State of Agency Operations Report (linked in the show notes).