When I Niche, You Niche, We Niche with Logan Hoffman

If you’re thinking about finding a specific niche for your agency but not sold on the benefits, this episode is for you! Jamie sits down with Logan Hoffman, Senior Business Strategist at Madison Avenue Collective (MAC) to talk niching. They discuss the importance of building verticals and specializing in a specific area to make work more efficient and effective. Logan emphasizes the benefits of working with an expert in a client's industry, minimizing risk, and charging higher rates. They also talk about the sales process, positioning, and understanding client needs.