From Inspiration to Impact: Deborah North Talks Yes Athletics and Entrepreneurial Growth

When confidence starts with the right gear. Founder Deborah North of Yes Athletics joins Giovana Bier to share how creating sportswear for girls in non-traditional sports became a movement for safety, identity, and self-belief. From building period-protected singlets to navigating cash flow and resilience, this episode is a masterclass in leading with purpose, community, and profit.Key TakeawaysConfidence as safety: How design and fit directly influence self-expression and performance.Innovation with empathy: Why Yes Athletics built the first singlets with built-in period protection.Profitability over perfection: Hard-won lessons in cash flow, partnerships, and sustainable growth.Resilience in action: How loss, motherhood, and faith shaped Deb’s founder journey.Community and regulation: The role of support systems—on and off the mat—in business longevity.00:00 Introduction to the Wealthy CEO Lab00:12 Meet Deborah North: Founder of YES! Athletics01:13 The Importance of Gear in Non-Traditional Sports03:26 Challenges and Solutions for Female Athletes06:51 Lessons Learned as a Founder14:52 Navigating Entrepreneurship and Motherhood23:01 Conclusion and Final ThoughtsExplore gear designed for girls in non-traditional sports: yesathleticsusa.com🖤 If you loved this episodeSubscribe, leave a review, and share it with a fellow founder who’s ready to scale with purpose, pleasure, and peace.Resources & Next Steps👉 Take the Nervous System Mood Ring Quiz: discover your current regulation state and get personalized tools to make smarter money decisions.👉Join The Wealth Frequencies Program: a 10-week experience blending breathwork, nervous system regulation, and wealth embodiment.👉 Work with Giovana: for hands-on support to scale your business with calm clarity and profit rooted in peace.👉 Follow Giovana on Instagram