WCP167 Organic tomatoes vs. Twinkies

When you’ve developed an evergreen story idea, it may be accurate to say that there’s no reason why the story needs to be told now. But that’s only true when we look at your existing pitch. Your angle, your slant, your point of view doesn’t include a perspective that makes the story relevant now. Telling yourself the story doesn’t have one, that you don’t know how to find one, that you shouldn’t have to find one, etc., will likely lead to confusion, inadequacy, or doubt … and a pitch that seems less relevant than it could. This approach to pitching is disempowering, and leaves you mistakenly believing that things are out of your control. It’s in your control to find a reason why the story should be told now. It’s in your control to find multiple reasons why the story should be told now. It’s in your control when in the pitching process you identify the timeliness or news peg. It’s in your control if you eat your delicious organic tomato today or leave it on the shelf for a month.  Let’s address making your pitches relevant, compelling, and as delicious as a ripe organic tomato. YOU MIGHT ALSO LIKE … Download my free guide on how to pitch. WCP 158 Archives Vol. IX: Urgency WCP 144 Archives Vol. V: What’s your (writing) problem? SHARE THE WRITING COACH PODCAST  Did you enjoy this episode? Share your podcast takeaways with your writer friends. Tag Rebecca on Instagram: @freelancewriterbootcamp  WORK WITH ME Apply for the next session of my small group coaching program: www.FreelanceWriterBootcamp.com Break into your dream publications and get paid well while covering stories that matter. Bootcamp alumni have used these proven pitching processes to break into the New York Times, the Guardian, Bustle, Fodor’s, Condé Nast Traveler, Al Jazeera, the BBC, and many more. We cover all the external skills to improve your pitch acceptance rate, and the internal mindset work to keep you from getting in your own way. Click here to apply: www.FreelanceWriterBootcamp.com More info and complete show notes: www.rebeccalweber.com/podcast167