Ep. 8: Astrid Wild

Jemina Pomoell, co-founder and COO at Astrid Wild, talks about the brand’s sustainable outdoor garments that have been designed by women for women.After finding nothing to wear for a hiking trip to Norway, Maria Paulsson Rönnbäck decided to design some of her own functional outdoor clothing. She then met Pomoell at a start-up incubator project in Stockholm in January 2019 and Astrid Wild came to fruition later that year. To find out more about Astrid Wild’s journey and sustainable femin...