Ep. 114 - Jarret Adams, Full On Communications
Titans Of Nuclear | Interviewing World Experts on Nuclear Energy - Un pódcast de Bret Kugelmass, Energy Impact Center
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In this episode we discuss...
- Jarret’s background in journalism and his personal path in the nuclear industry
- How writing about nuclear has evolved over the last few decades
- Key policy measures that helped to define the nuclear industry
- Different nuclear content audiences and stakeholders and their unique communication needs
- Challenges of writing about nuclear at a private entity
- Importance of portfolio strategies and diversification of energy sources
- Challenges of non-standard measurements when writing about fuel cycles
- Driving new communication strategies within the nuclear industry
- A deep dive into media tactics in nuclear industry communications
- Balancing decreasing trends in energy consumption with drive for industry growth
- IAEA and international nuclear audience communication needs