Schadenfreude and Sympathy: Can Brands Win When Consumers Fight?

Today in Digital Marketing - Un pódcast de Tod Maffin

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Tod interviews the author of the research paper “Schadenfreude and Sympathy: Observer Reactions to Malicious Joy During Social Media Service Recovery” Our Sponsors: * Check out Uncommon Goods: https://uncommongoods.com/TODAY Privacy & Opt-Out: https://redcircle.com/privacy

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