Creative effectiveness in a crisis - Orlando Wood
Uncensored CMO - Un pódcast de Jon Evans - Miercoles
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The author of the IPA's best-selling book, Lemon, Orlando Wood joins me for this episode of the Uncensored CMO. Orlando has a particularly unique perspective of how we can produce right-brained ads in this time of uncertainty. With his approach backed up by his findings in Lemon, we find out exactly how, as brands, we should be advertising.
