David Droga on fearless creativity, founding Droga5 and becoming CEO of Accenture Song
Uncensored CMO - Un pódcast de Jon Evans - Miercoles
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Today I'm speaking with one of the most awarded creatives on the planet, David Droga, founder of iconic agency Droga5, and now CEO of Accenture Song, one of the largest creative groups in the world. Described by David himself as "therapy", this conversation spans topics from his start as life as a copywriter, how he created some of the most creative work on the planet and what it's like to transition from a creative to a CEO.00:00 - Intro01:58 - How David Droga got into advertising07:36 - Working at Saatchi and Saatchi Singapore12:19 - Pushing boundaries and making yourself uncomfortable14:29 - Moving to Saatchi London20:32 - Why David Droga started Droga525:55 - Droga5’s first campaign for Marc Ecko31:23 - The first idea Droga5 presented: GE Olympics Campaign38:30 - Droga’s Unicef campaign43:25 - Droga’s Newcastle Brown Ale work46:25 - Huggies Super Bowl Ad48:44 - The Coinbase QR Code Super Bowl ad52:22 - Characteristics of the best CMO’s Droga has worked with56:23 - What it’s like being CEO of Accenture Song
