How LEGO used play time to unlock creativity - Julia Goldin, Global CMO, LEGO

Julia Goldin is the Global Chief Marketing and Product Officer for the world's no. 1 toy brand, LEGO. Prior to joining the LEGO Gin 2014, Julia was Global CMO at Revlon. She also had a 13-year career with Coca-Cola, where she held several senior global and regional marketing roles, including Division Marketing Director of Northwest Europe and deputy Chief Marketing Officer of Japan.Timestamps00:00 - Intro00:53 - Julia’s background01:57 - How did Julia become a CMO?04:46 - What’s the secret to being a successful CMO?07:51 - The secret to a long CMO tenure09:37 - Staying on top of trends11:30 - The LEGO mission and importance of plau12:24 - Why play can help work14:27 - Is working at LEGO as fun as it sounds?17:51 - Product innovation at LEGO20:02 - Collaborations and partnerships23:11 - The best LEGO advertising campaigns25:27 - The LEGO approach to sustainability27:07 - Working with agencies28:52 - Where should a CMO focus?30:59 - Julia’s marketing career advice36:23 - Getting the business to buy-in to marketing40:26 - What will be important in the future