How to be a successful challenger - Adam Morgan
Uncensored CMO - Un pódcast de Jon Evans - Miercoles
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In this episode I meet Adam Morgan founder of eatbigfish and author of Eating The Big Fish, The Pirate Inside and A Beautiful Constraint to find out what it takes to become a successful challenger. Adam shares his tips for creating a challenger brand, transforming your culture and the power of constraints to driving innovation.
