The Case for Creativity & Cannes Lions - James Hurman
Uncensored CMO - Un pódcast de Jon Evans - Miercoles
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Following my article in Campaign doubting the effectiveness of Cannes Lions ads, creativity and innovation expert, James Hurman, criticised the System1 data in an article of his own. Instead of turning this into a fully fledged LinkedIn spat, I've brought him on to the Uncensored CMO podcast to discuss our disagreement.
