When Brands Stop Advertising - Dr Nicole Hartnett, Ehrenberg-Bass Institute
Uncensored CMO - Un pódcast de Jon Evans - Miercoles
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On this episode of the podcast, I'm joined by Dr. Nicole Hartnett from the Ehrenberg-Bass Institute. Dr Nicole has just published some really interesting new findings on what happens when brands go dark. In this episode we find out more about this research and understand what advice she would give to advertisers out there who have either gone dark or considering customer advertising and the advantages of those brands that decide to continue invest though recessions.
