Why Does The Pedlar Sing? - Paul Feldwick
Uncensored CMO - Un pódcast de Jon Evans - Miercoles
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In this extended edition of Uncensored CMO, I'm joined by the author of "Why Does The Pedlar Sing?", Paul Feldwick. Paul has combined his own experience of strategy & planning with BMP gained over 30 years with a look at the history of Advertising to show how we have been misled by many of the myths of Advertising. Paul argues that Advertising is much more like popular entertainment that we care to admit and shows what we can learn from people like PT Barnum and his showmanship.
