109. Inside the Mind of Talent Agency Founder and CEO Pamela Zapata

Pamela Zapata is an NYC-based talent and marketing executive who brings a unique range of experience to the table, including over 12 years of mastering influencer strategy, integrated marketing, talent relations, casting, and production for some of the biggest networks, brands, and agencies in the industry. In 2019 she founded Society 18, a bicoastal influencer management and consulting agency with a focus on multicultural and multiethnic content creators and digital strategy. Zapata leverages her unique strategic insights to maximize sponsorships and optimize campaign performance to benefit both her clients and brands.This show is supported by:Get Supr | Go to getsupr.com and use the code UNDERTHEINFLUENCE15 for 15% off!Connect with Pamela:Instagram: @pamelazapataWebsite: pamelazapata.comSociety 18: society18.comConnect with Whitney:Instagram: @whitneyeckisPodcast IG: @undertheinfluence.podTikTok: @whitneyeckisEckis Marketing: @eckismarketingGet Supr: @getsuprMore information about the show + businesses: whitneyeckis.com