Ep. 233 UNFORGETTABLE RESEARCH With Vince Antonucci and Chris McGuire
Unforgettable Presentations - Un pódcast de Darren LaCroix, Mark Brown - Jueves
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Thorough research is an invaluable part of preparing unforgettable presentations. There are myriad ways to access information, and so much information from which to glean. Where do I look? How much should I use? How can I verify? Darren and Mark discuss these questions with…and get answer from…researcher/author/speaker Vince Antonucci and comedy writer/TV producer Chris McGuire. Their perspective on effective research will help you to prepare your unforgettable presentation. SNIPPETS: • Dig deeper into your subject • Look for compelling and unique information • Put in the extra work • Use AI tools • Use ‘old-fashioned’ tools; search and read. • The more you learn, the better your chances of finding critical content • Ask: “What generates an emotional response?” • Test research results on small audiences to gauge emotional reactions • Research for customization; learn from The Barenaked Ladies • Use the ‘Registration Desk Principle;’ find what bugs everyone