UP516 Smart Recruitment: The Brentford Model, in partnership with Indeed

The story of Brentford is one of the most interesting and quoted case studies in European football over the last decade. The west London club been transformed on and off the pitch, from being saved from extinction by its own fans to a new era under the ownership of entrepreneur Matthew Benham. The club was promoted to the Premier League in 2021, marking a return to the top flight after 74 years. Since then, it has become the go-to case study for smart recruitment and data-driven approac...