4: To Catch a Fake Financial Expert with Casey Bond of HuffPost

We sat down with Casey Bond, money reporter for the Life section at HuffPost, to talk about the time she uncovered a fake financial expert, and then another. While it’s unfortunate that she can’t stay away from these PR fraudsters, her experience opens up the conversation for pitching best practices, ethics and more.  As Casey puts it, “Whenever you call in an expert it’s because they are supposed to be providing something to you that you can’t figure out yourself or find easily.” Listen to learn about Casey’s journalistic standards, including but not limited to: the best way to respond to a HARO, what makes a content piece newsworthy, and how PR’s may ethically build rapport with a journalist without ever meeting in-person. Full show notes are here.