54: Write Better Subject Lines With Surena Chande

Today's episode is all about the art of subject line writing! Our guest has seen great, good, and downright awful subject lines. In fact, she's deleted emails based off the subject-- every PR's worst nightmare! But do not fret, she's not only written about her experience but shared her tips on the BuzzStream blog. Does personalization matter? Is it worth highlighting a statistic from a study? All these questions are answered and more.  In this episode, you'll learn all about improving your subject lines:  Principles to help them stand out Steps to structuring them successfully Tips for sprucing up stats and story lines Our guest is... Surena Chande, freelance copywriter and former SEO editor at the Mirror & Daily Star. She was the recipient of Hannah Smith's shoutout in episode 39. Give that a listen if you haven't yet!  Things we talked about: The Art of Writing Subject Lines That Journalists Will Love PR Percentage Calculator