9: How Aira's PR Team Leans on Positivity During Covid-19

Originally, we intended to hop on a call to catch up on work and life with the Aira PR team. Instead, we decided to hit that record button and bring this conversation to listeners to talk about how a real PR firm is handling pitching under Covid-19 successfully. Quite frankly, we love how these creative geniuses have balanced both client and reporter expectations seamlessly and complementary to each other under this pandemic. Their insight serves as an inspiration for all PR’s during this time. In this episode, you’ll learn: How they managed and pivoted client work post-COVID The unique ways they’ve built relationships with reporters How they stay light-hearted in their storytelling without being tone-deaf Our guests are: Shannon McGuirk, Head of PR Aliyah Loughlan, Digital PR Executive Aoife O’Connor, Digital PR Team Leader Georgia Keenan, Digital PR Account Manager