Build an internal brand, using CI w/ Patrick Wall

Lot of marketers (PMMs included) talk about external brand. Product launches, website copy, and press releases are a few examples of what we see. But, that’s not enough for PMMs today to be influential. Time better spent building your internal brand. Especially if you’re a founding PMM doing all the examples mentioned (and more). With zero internal influence. That’s why Pat Wall (no relation to Houston rapper Paul Wall) joins today’s conversation. He’s the Director of CI at MongoDB, and a “seller in competitive clothing”. Pat speaks on his past life as a sales engineers. Using that expertise to get everyone in the organization — product, sales, marketing, and executive leaders — doing competitive intelligence. When you know your market and competitors, you got a better shot winning more competitive deals. His colleagues — past and present — know this of Pat. One reason why sellers brought him in on active deals within his first 90 days in a previous role. If you don’t want to be sidelined on cross-functional, revenue-generating projects, be like Pat and break down those internal, corporate walls. - “________ _______ is a really key area that a lot of people in competitive intelligence don't focus on that we should." - Tired of sellers declining enablement invites? Make it a conversation, and... - “Enable how they learn." Why sellers might not be using your enablement? - Building your first-ever formal CI program? Three things to do now to get it right. - “…was actually really simple." How Pat won over sales and earned their trust? - Pat flipped the show on us! Is competitive intelligence, product marketing? - The 80% of competitive revenue that goes overlooked when most PMMs build their first CI program. - When is it time to hire a dedicated CI person on your team? - Sellers are busy, so "one-off enablement" increases seller engagement, right? Wrong! Do this with enablement instead. This is your chance to really see how CI can help grow your internal brand. One 34-minute conversation you should not miss!