How PMMs can tie revenue with competitive intelligence w/ Clara Smyth

Tieing your role to revenue is something that is very difficult to do in some organizations and different contexts. However, there are a few ways you can focus your initiatives on influencing revenue. One of these ways is with competitive intelligence (CI). Clara Smyth is considered by us the Mom of CI—she is the director of competitive enablement at Klue, hosts the Back Office to Boardroom podcast, and will show us how to tie revenue with competitive intelligence. We’re talking about: →The role of competitive intelligence in revenue generation →How to handle internal requests and prioritize competitors →How to invest and evolve in competitive intelligence →And of course, are product marketers actually marketers? If you want to understand the different pillars between CI and PMM, discover how to start influencing revenue, and the ideal structure of a CI team, brace yourself for Clara's masterclass on these subjects.