PMM training: how to stay relevant in product marketing

90% of PMMs today don’t have formal training. It’s one way to stand out and stay relevant — getting trained. If you don’t, copy the 10% and struggle to differentiate. In this episode, we cover our different prior backgrounds and use what we’ve learned to stand out. In this 40-minute convo, we jam on: → Harder to find PMM jobs in a tighter market. One story to focus more on for “Oscar-worthy” differentiation → How to identify your superpower as a PMM → Why “picking a fight” should be your PMM superpower → Train on what’s required, right? Wrong! Train on this instead → Surprising disagreement Gab and Zach had on data analytics skillset → Are you taking a PMA certification? Know this → What good product marketers NEVER do when it’s about training. → Truth about our podcast. You’re gonna “facepalm” when you know → Are you a product marketing consultant? Read Million Dollar Consulting → How important are certifications for PMMs → How to level up your career with the right certifications → Best part about our weekly newsletter you’d die for Grab a cup of Yerba Mate, our unofficial unsponsored drink of choice, and sit down to learn how to stay relevant in product marketing