Scaling Go-to-Market (GTM) for Entperise Generative AI (Guest: Nicole Wieberneit)
What’s the BUZZ? — AI in Business - Un pódcast de Andreas Welsch - Lunes
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In this episode, Nicole Wieberneit (Sales & Go-To-Market Leader) and Andreas Welsch discuss scaling go-to-market (GTM) for enterprise Generative AI. Nicole shares her approach to introducing technology innovations such as AI to sales teams, and provides valuable advice for listeners looking to scale their product sales through an enabled and engaged sales force.Key topics:- Be aware of marketing and sales' frequent reputation as overhyping capabilities or being overly shallow- Approach GT...
