Ep 103: Marketing Wine to Women
Wine for Normal People - Un pódcast de Elizabeth Schneider
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This week Rick makes a comeback! We get a little industry insider-y, discussing the irritating practices and dumbed down way wine is marketed to women and, specifically, to moms.
I have to admit, this holds a special place for me since I was a wine marketer but always found the generalizations made so demeaning. This one's a little nerdy, but I hope you enjoy it!
Oh, and it features a clip from "A Beautiful Mine" by RJD2 in the intro.
Download it here:
https://itunes.apple.com/ca/album/beautiful-mine-theme-from/id327091770
