#53 - path of least resistance builds success

In this podcast episode, I discuss the concept of taking the path of least resistance in business. I share my conversation with a successful entrepreneur who has found success by embracing an easy and effortless approach. I emphasize the importance of authenticity and not overcomplicating the process of scaling a business. I encourage you, the listeners to differentiate between resistance, which can lead to growth, and restriction, which hinders passion and creativity. The key message is to align values with business decisions and find joy in the work. I advise against forcing yourself to do things that feel restrictive and emphasizes that hard work does not always have to be synonymous with success. Ultimately, the goal is to create a business that is both profitable and enjoyable.