AdExchanger

265 Episodo

1. Calculating CAC With An Eye On Retention

   Publicado: 13/6/2023
2. Why All The Drama About Disintermediation?

   Publicado: 6/6/2023
3. Amazon Is A Beast, But There Are Enough Retail Media Ad Dollars To Go Around

   Publicado: 31/5/2023
4. Innovation Is The Only Rational Response To The End Of Third-Party Cookies

   Publicado: 23/5/2023
5. It’s Time To Defund Misinformation And Take A More Rational Approach To Brand Safety

   Publicado: 16/5/2023
6. Ad Tech Should Have Its Head In The Clouds

   Publicado: 9/5/2023
7. Meet The Digital Marketer Who Spent Two Years Working For The FTC

   Publicado: 2/5/2023
8. Charting “The Last Media Frontier” With In-Game Ad Platform Anzu

   Publicado: 25/4/2023
9. What’s In Store For Retail Media, With Albertsons RMN Savant Kristi Argyilan

   Publicado: 18/4/2023
10. An Upfront Look At TV Measurement, With Omnicom Media’s Kelly Me

    Publicado: 11/4/2023
11. Weighing AI Hype Vs. Reality With ‘AI Marketing Agency’ Boathouse

    Publicado: 4/4/2023
12. The Bumpy Road To Reducing The Ad Industry’s Carbon Footprint

    Publicado: 28/3/2023
13. Keeping An Eye On Spotify’s Video Ad Strategy

    Publicado: 21/3/2023
14. A Walk Down Ad Fraud Memory Lane With Zach Edwards

    Publicado: 14/3/2023
15. Measurement Will Never Be Perfect, And That’s Okay

    Publicado: 6/3/2023
16. Can TV Be A Performance Channel?

    Publicado: 28/2/2023
17. Ecommerce Is A Good Look For Saks Fifth Avenue

    Publicado: 21/2/2023
18. Walking The DEI Walk With Direct Digital Holdings CEO Mark Walker

    Publicado: 14/2/2023
19. Analytic Partners’ Nancy Smith On Why It’s Time To Give Up On Data Perfection

    Publicado: 6/2/2023
20. Why Creatives Don’t Need to Fear AI Art

    Publicado: 31/1/2023