Choice Hacking
Un pódcast de Jennifer L. Clinehens - Jueves
37 Episodo
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The Halo Effect (Remastered): Why design overrides functionality
Publicado: 1/2/2022 -
How Starbucks Used Psychology to Perfect Its Experience
Publicado: 25/1/2022 -
How Peloton Used Psychology to Perfect Its Experience
Publicado: 18/1/2022 -
Hyperbolic Discounting: Why we punish our future selves
Publicado: 11/1/2022 -
Fresh Start Effect: Why holidays make us want to change
Publicado: 4/1/2022 -
How Walmart Used Psychology to Perfect Its Experience
Publicado: 13/8/2021 -
How Trader Joe's Defeated Choice Overload
Publicado: 20/7/2021 -
How Peloton Used Psychology to Perfect Its Experience
Publicado: 15/6/2021 -
Cocktail Party Effect: How to apply the science of personalization
Publicado: 3/6/2021 -
How IKEA used psychology to become the world's biggest furniture retailer
Publicado: 18/5/2021 -
Social Proof: The persuasive power of crowds
Publicado: 4/5/2021 -
Cashless Effect: How eliminating the “pain of payment” can improve your experience
Publicado: 1/2/2021 -
The Halo Effect: Why design can override functionality
Publicado: 21/1/2021 -
Loss Aversion: Why losing is twice as painful as winning
Publicado: 15/12/2020 -
The Peak-end Rule: Why some moments matter more than others
Publicado: 17/11/2020 -
Confirmation Bias: How our desire to be right influences our memories and beliefs
Publicado: 25/10/2020 -
The Choice Overload Effect: Why more is less
Publicado: 11/10/2020
Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random on the surface. In the Choice Hacking podcast, we'll learn about these "predictably irrational" behaviors and how to use them to create incredible customer experiences.