Growth Masterminds: mobile growth podcast

139 Episodo

1. Privacy safe post-ATT behavioral targeting?!?

   Publicado: 15/2/2024
2. Making mobile games work (yeah, someone wrote the book on it)

   Publicado: 14/2/2024
3. RTB vs manual: BOTH needed for max admon $$$

   Publicado: 8/2/2024
4. No more app store tax? How to legally & safely skip IAP platform tax on Google Play & App Store

   Publicado: 31/1/2024
5. How AllTrails won 2023 iPhone app of the year

   Publicado: 23/1/2024
6. AI in user acquisition: where can AI help marketers most?

   Publicado: 15/1/2024
7. Growing a super-app in India organically and offline: GenWise

   Publicado: 8/1/2024
8. Lucas Moscon on admon (and ... can admon save subscription apps?)

   Publicado: 29/12/2023
9. CTV ads: where CTV fits in your user acquisition strategy

   Publicado: 15/12/2023
10. Play games to save the planet? How to boost engagement & retention ... while doing good

    Publicado: 9/12/2023
11. Product marketing managers OR user acquisition managers: Rovio VP Marketing Luis de la Camara

    Publicado: 1/12/2023
12. Pepsi's chief strategy & transformation officer on mobile, strategy, knowing your customers, and generative AI

    Publicado: 27/11/2023
13. Making SKAN work in the wild: multiple verticals & monetization models

    Publicado: 20/11/2023
14. Can we bring $350 billion in brand ad spend to mobile games?

    Publicado: 11/11/2023
15. From the first banner ad ever to generative AI in adtech: chatting with Data Axel's Tom Zawacki

    Publicado: 3/11/2023
16. What can we learn from 24 trillion in-app ad bid requests?

    Publicado: 23/10/2023
17. Free: ad monetization insights in your MMP dashboard

    Publicado: 16/10/2023
18. The 15 worst user acquisition mistakes: what a UA manager learned from 15 million Euros in ad spend

    Publicado: 6/10/2023
19. Privacy Sandbox #2 ... impact, timing, data you get, new stuff

    Publicado: 28/9/2023
20. Using generative AI to turbocharge your ad creatives

    Publicado: 20/9/2023