New Books in Business, Management, and Marketing

456 Episodo

1. The Superpowers of a Historian in the Business World

   Publicado: 6/11/2023
2. Zeke Faux, "Number Go Up: Inside Crypto's Wild Rise and Staggering Fall" (Currency, 2023)

   Publicado: 4/11/2023
3. Ben Wildavsky, "The Career Arts: Making the Most of College, Credentials, and Connections" (Princeton UP, 2023)

   Publicado: 1/11/2023
4. Smith Mehta, "The New Screen Ecology in India: Digital Transformation of Media" (British Film Institute, 2023)

   Publicado: 15/10/2023
5. On The History of Occupational Licensing in the U.S.

   Publicado: 11/10/2023
6. Aditi Surie and Ursula Huws, "Platformization and Informality: Pathways of Change, Alteration, and Transformation" (Palgrave MacMillan, 2023)

   Publicado: 27/9/2023
7. Lee Mcguigan, "Selling the American People: Advertising, Optimization, and the Origins of Adtech" (MIT Press, 2023)

   Publicado: 26/9/2023
8. Katie J. Wells et al., "Disrupting D.C.: The Rise of Uber and the Fall of the City" (Princeton UP, 2023)

   Publicado: 16/9/2023
9. A Better Way to Buy Books

   Publicado: 12/9/2023
10. Miri Rodriguez, "Brand Storytelling: Put Customers at the Heart of Your Brand Story" (Kogan Page, 2023)

    Publicado: 7/9/2023
11. The Ideology of Entrepreneurship: A Conversation with Robert Eberhart

    Publicado: 28/8/2023
12. Jennifer Moss, "The Burnout Epidemic: The Rise of Chronic Stress and How We Can Fix It" (HBRP, 2021)

    Publicado: 24/8/2023
13. Tim Hwang, "Subprime Attention Crisis: Advertising and the Time Bomb at the Heart of the Internet" (FSG Originals, 2020)

    Publicado: 14/8/2023
14. Cory Doctorow, "The Internet Con: How to Seize the Means of Computation" (Verso, 2023)

    Publicado: 9/8/2023
15. Moving Innovation: A History of Computer Animation

    Publicado: 2/8/2023
16. Betty Adamou, "Games and Gamification in Market Research: Increasing Consumer Engagement in Research for Business Success" (Kogan Page, 2018)

    Publicado: 31/7/2023
17. Richard N. Langlois, "The Corporation and the Twentieth Century: The History of American Business Enterprise" (Princeton UP, 2023)

    Publicado: 27/7/2023
18. Nancy Harhut, "Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses" (Kogan Page, 2022)

    Publicado: 27/7/2023
19. The Future of Supply Chains: A Discussion with Rob Handfield

    Publicado: 25/7/2023
20. Lin Zhang, "The Labor of Reinvention: Entrepreneurship in the Chinese Digital Economy" (Columbia UP, 2023)

    Publicado: 17/7/2023