98 Episodo

  1. Predictions 2023: You need to prove ROI (here are four ways)

    Publicado: 13/12/2022

  2. Season Summary: How to Prove Marketing ROI

    Publicado: 22/11/2022

  3. Season Summary: How to Measure the Unmeasurable

    Publicado: 15/11/2022

  4. Data-Driven CMO: Chris Koehler (CMO, Box)

    Publicado: 10/11/2022

  5. Know your demand gen funnel performance (with the data to prove it) | Ashley Emery, SVP, Demand Generation

    Publicado: 8/11/2022

  6. Data-Driven CMO: Justin Steinman (CMO, Definitive Healthcare)

    Publicado: 3/11/2022

  7. Data-Driven CMO: Justin Steinman, Definitive Healthcare

    Publicado: 3/11/2022

  8. Live and breathe your growth marketing metrics | Avi Bhatnagar, VP of Growth

    Publicado: 1/11/2022

  9. Data-Driven CMO: Kim Caldbeck (CMO, Coursera)

    Publicado: 27/10/2022

  10. Growing strategically using an ideation workshop | Meredith Overmyer, Springframe

    Publicado: 25/10/2022

  11. Data-Driven CMO: Tony Weisman (former CMO, Dunkin')

    Publicado: 20/10/2022

  12. Efficient sales cycles; from ABM to SDRs | Corrina Owens (Gong) and Matt Cross (Knotch)

    Publicado: 18/10/2022

  13. Data-Driven CMO: Vineet Mehra (CMO, Chime)

    Publicado: 13/10/2022

  14. Do a demo data deep-dive to increase conversions | Kim Roman, Sr. Director of Demand Generation

    Publicado: 11/10/2022

  15. Data-Driven CMO: Aimee Johnson (formerly Starbucks and Zillow)

    Publicado: 6/10/2022

  16. Tracking content's attribution | Camille Trent, Head of Content

    Publicado: 4/10/2022

  17. Data-Driven CMO: Carla Hassan (CMO, JPMorgan Chase)

    Publicado: 29/9/2022

  18. Repurposing content for growth, not channels | Brooklin Nash and Sam Hembree, Beam Content

    Publicado: 27/9/2022

  19. Data-Driven CMO: Steve Gross (CMO, University of Phoenix)

    Publicado: 22/9/2022

  20. Full-Funnel Podcasting | Tara Robertson, Sr. Manager, Demand Gen

    Publicado: 20/9/2022

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Knotch brings marketers to the mic for conversations about tying digital, demand and growth marketing efforts to business outcomes and ROI.In Pros & Content, we sit down with marketing leaders to dive deep into their content journey to understand how they use audience journey strategy and metrics to accelerate business growth. In our Data-Driven Marketing Leader series, Anda Gansca, CEO and Co-Founder of Knotch, interviews influential CMOs about the intersection of data and content.Learn more at https://www.knotch.com/podcast

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