The Yaag Project

134 Episodo

1. CEO Storytelling: Building a narrative - with Kevin Maney

   Publicado: 13/9/2021
2. April Dunford: Debunking all the myths and misunderstandings around positioning

   Publicado: 6/9/2021
3. Leveraging referrals and partnerships for customer acquisition : Raul Galera

   Publicado: 30/8/2021
4. How to reduce friction in B2B content experience: Brett McGrath

   Publicado: 23/8/2021
5. Nir Eyal: Consumer psychology, product engagement, and being indistractable

   Publicado: 16/8/2021
6. Hiten Shah: How user research helps improve product-customer relevance

   Publicado: 9/8/2021
7. Andrei Zinkevich: Misconceptions around ABM and mistakes to avoid

   Publicado: 2/8/2021
8. Eddie Yoon: Identifying super consumers and being thoughtfully aggressive

   Publicado: 26/7/2021
9. Building your marketing org with a customer privacy DNA: Anco Scholte her Horst

   Publicado: 19/7/2021
10. Leveraging LinkedIn for demand generation: Nemanja Zivkovic

    Publicado: 12/7/2021
11. Dennis Yu: Breaking the myths around personal branding

    Publicado: 5/7/2021
12. How can introverts channel their energies into marketing effectively: Matt Johnson

    Publicado: 28/6/2021
13. The role of AI and ML in enterprise ABM: Pierre Custeau

    Publicado: 21/6/2021
14. Rory Sutherland: Marketing based on behavioral economics

    Publicado: 14/6/2021
15. Revenue attribution in B2B marketing: Steffen Hedebrandt

    Publicado: 7/6/2021
16. How to get better at brand storytelling: with Mark Evans

    Publicado: 31/5/2021
17. Bob Moesta: Understanding how customers buy, using Jobs To Be Done Framework

    Publicado: 24/5/2021
18. Seth Godin: How to be sensible in the modern marketing world

    Publicado: 17/5/2021
19. Tim Soulo: Getting real with content marketing, and going beyond best practices

    Publicado: 10/5/2021
20. Achieving product-market fit with a lean organization: Aditya Kothadiya

    Publicado: 3/5/2021