The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
Un pódcast de Melina Palmer
497 Episodo
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497. Making Work Fair
Publicado: 15/5/2025 -
496. The Hidden Costs of Inequity Aversion in Business
Publicado: 13/5/2025 -
495. The Human Side of Leadership w/ Willie Pietersen
Publicado: 8/5/2025 -
494. From Management Mess to Leadership Success
Publicado: 6/5/2025 -
493. Disrupting Implicit Bias
Publicado: 1/5/2025 -
492. Breaking Free from Functional Fixedness
Publicado: 29/4/2025 -
491. Unlocking the Power of Storytelling in Business
Publicado: 24/4/2025 -
490. Metaphors and Brand Connection
Publicado: 22/4/2025 -
489. Beyond Mentorship - How to Sponsor Success
Publicado: 17/4/2025 -
488. The Art of Getting Along
Publicado: 15/4/2025 -
487. What We Value
Publicado: 10/4/2025 -
486. Making It Easy: The Art of Seamless Sales
Publicado: 8/4/2025 -
485. The Social Art of Influence
Publicado: 3/4/2025 -
484. The Psychology of Pricing: Framing with Numbers
Publicado: 1/4/2025 -
483. Unlocking the Laws of Connection
Publicado: 27/3/2025 -
482. The Power of Unity in Persuasion
Publicado: 25/3/2025 -
481. The Consumer Insights Revolution
Publicado: 20/3/2025 -
480. Marketing to Mindstates
Publicado: 18/3/2025 -
479. The Housefly Effect: Small Changes, Big Impact
Publicado: 13/3/2025 -
478. The Power of Choice Architecture in Behavior Change
Publicado: 12/3/2025
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.
