The Influencer Marketing Lab
Un pódcast de Scott Guthrie
56 Episodo
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Beckii Flint of Pepper Studio talks hate followers
Publicado: 29/7/2021 -
Chris Stokel-Walker discusses his new book: TikTok Boom
Publicado: 22/7/2021 -
Philip Brown talks Offset: Formula E's new creator collective
Publicado: 17/6/2021 -
Yusuf Özdalga of QED Investors explains how to fund the creator economy
Publicado: 9/6/2021 -
Kara Peach talks Genfluencer and social responsibility
Publicado: 27/5/2021 -
Gymshark's Calum Watson talks about building a 100-year brand
Publicado: 19/5/2021 -
Ogilvy's Imogen Coles explains why in creativity low-fi doesn't mean lazy
Publicado: 12/5/2021 -
Becky Owen Facebook's head of branded content talks social commerce
Publicado: 5/5/2021 -
Exploring Gifta: the brand-to-influencer gifting logistics company
Publicado: 22/4/2021 -
Charlotte Williams talks influencer pricing
Publicado: 8/4/2021 -
Tom Augenthaler talks B2B influencer marketing
Publicado: 31/3/2021 -
From YouTube Microcelebrity to Mainstream Star with Dr Kathryn Murphy
Publicado: 24/3/2021 -
Talking TikTok music with Emma Harman President of Whalar, EMEA
Publicado: 2/3/2021 -
Profile of Happy Yolk, & the Egg that cracked Instagram
Publicado: 24/2/2021 -
Profile of Dominic Smales & the future of social talent
Publicado: 16/2/2021 -
Profile of Max Osborne, co-founder of ThisThat
Publicado: 10/2/2021 -
Profile of Brendan Gahan, Partner at Mekanism
Publicado: 3/2/2021 -
Reality TV stars versus social media influencers
Publicado: 27/1/2021 -
Profile of Rahul Titus, head of influence, Ogilvy
Publicado: 20/1/2021 -
Profile of Cody Eastmond, senior director at Science Magic Inc.
Publicado: 17/12/2020
The Influencer Marketing Lab is a weekly podcast covering the influencer marketing industry. Each episode Scott Guthrie talks with topic experts about the industry - the business, the tech, the key themes and the media coverage. They examine what's making the news; where it's being reported and why; they then offer a blend of thoughtful analysis. They also dig into the big business themes surrounding influencer marketing. Influencer marketing works. The sector has grown x20 in the last five years and is now valued at $10 billion dollars. But growth spurts are often accompanied by growing pains. Influencer marketing is no exception. The industry is plagued by negative media headlines, charges of influencer fraud, a lack of transparency, and a perception that success is difficult to measure. This podcast gives marketers and business owners the lowdown on this fast-growth sector. Scott Guthrie an influencer marketing management consultant, conference speaker, guest university lecturer, top 10 blogger, and media commentator. World-renowned marketer Mark W. Schaefer has called him "the leading voice of influencer marketing". Take a listen and decide for yourself.
