The Local Marketing Trends Podcast
Un pódcast de Gordon Borrell - Lunes
138 Episodo
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How KSL.com Became a Local Media 'Phoenix'
Publicado: 3/2/2025 -
Whither Local TV? Checking in With Gray Media's Pat LaPlatney
Publicado: 20/1/2025 -
The Dirty Little Secret to Exponential Growth in Sales
Publicado: 6/1/2025 -
What 1,000 Local Advertisers Just Told Us (Good, Bad, AND Ugly)
Publicado: 9/12/2024 -
Mastering Today's Media: Stop Gabbing, Cut the Fluff, Add 'Proof'
Publicado: 25/11/2024 -
Madhive's Jim Wilson Talks About Small Fish in the CTV Stream, and His New Role with Audacy
Publicado: 11/11/2024 -
Why Dozens of Buyers Have Been Snapping Up Newspapers
Publicado: 28/10/2024 -
Local Content Goldmine Starts to Deliver (Even for Radio!)
Publicado: 14/10/2024 -
Hyperlocal Site's 100-Year Plan: Help Local Businesses
Publicado: 30/9/2024 -
Riegsecker Sees Local Media at an Inflection Point
Publicado: 9/9/2024 -
Finally, Local Podcasting Might Be Catching On
Publicado: 26/8/2024 -
Are Digital Marketing Services Worth Selling?
Publicado: 12/8/2024 -
This Iconoclast Doesn't Mince Words on Today's Mass Media
Publicado: 29/7/2024 -
Local Media's Near-Term Fate: Hobby Shop or Rising Phoenix
Publicado: 15/7/2024 -
The Forgotten Goldmine in Email
Publicado: 24/6/2024 -
Radio's New Leader Brings An Attitude To the Job
Publicado: 10/6/2024 -
Beasley Skips the Committee Approach on GenAI, Brings in a Big Gun
Publicado: 28/5/2024 -
TEGNA Finds a Set of AI Geniuses
Publicado: 13/5/2024 -
How Young Adults Search Online for 'Local' Information Might Surprise You
Publicado: 29/4/2024 -
It's the Email, Stupid
Publicado: 16/4/2024
Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.