The Mobile User Acquisition Show

271 Episodo

1. 🎮 What should gaming marketers do around Black Friday? Here is what the data says 📊

   Publicado: 10/11/2023
2. 💰 Bidding or Waterfall? How you should approach your ad monetization strategy in 2024, with Božo Janković (Head of Ad Monetization, GameBiz Consulting🔍

   Publicado: 2/11/2023
3. 🧠Zero IDFA opt-ins and all that: lessons from growing kids’ apps: with Atishay Jain, Associate Director at Splashlearn📚

   Publicado: 26/10/2023
4. 🔓 How to Unlock New Audiences Using User Generated Referrals (UGR) with Amy Monier, Founder of Appspand 🔑

   Publicado: 20/10/2023
5. 🚀Transitioning from operating to investing, the state of game investing, and more: with Joakim Achren (General Partner at F4 Fund)💡

   Publicado: 12/10/2023
6. 😶‍🌫️ Not everyone should run creative tests on Meta/Facebook. (A mini case study) 🤳

   Publicado: 6/10/2023
7. 🤔 Should You Run Subscription App User Acquisition on Ad Networks? 📱

   Publicado: 29/9/2023
8. 🚫5 MMM Missteps: and What to Do About Them🤔

   Publicado: 21/9/2023
9. 📈Are You Overpaying Your Ad Network by 30-40%? Decoding SKAN vs. probabilistic billing🧐

   Publicado: 15/9/2023
10. Maximizing Unity Ads Campaign Performance 🚀

    Publicado: 6/9/2023
11. 🤝The challenges of fundraising for early-stage games in 2023 with Jere Partanen, Principal at Sisu Game Ventures 🎮

    Publicado: 31/8/2023
12. 🔎The 4 elements of an App Store CRO Testing Plan🧪💡

    Publicado: 23/8/2023
13. 😍Geo-lift tests, incrementality, and other flavors of post-ATT measurement with Aayush Sakya (Head of UA at Earnin) 😎

    Publicado: 17/8/2023
14. 😍Using Generative AI Tools to Power Mobile Marketing Strategy 📱

    Publicado: 9/8/2023
15. 🖍Premeditated Creativity: How to generate creative ideas before you need them(feat. a mini case study: Million Lords) 🍭

    Publicado: 4/8/2023
16. ☎️ SKAN 4.0: 4 things that haven't changed - a sneak peak into the SKAN 4.0 handbook 📟

    Publicado: 28/7/2023
17. 🏂🏻 Kickass UA in the Privacy Era with Jayne Peressini, Claire Rozain, Philip Weiskirchen, Gadi Eliashiv, Shamanth Rao & John Koetsier 🛌🏻

    Publicado: 24/7/2023
18. 🎨 Learnings from Top 1% UGC Creatives Using Generative AI tools 🚀

    Publicado: 16/7/2023
19. 🕵️‍♂️ Unpacking Privacy Manifests: The Death Knell for Fingerprinting/Probabilistic Matching 🥯

    Publicado: 8/7/2023
20. 🤔How to unlock performance with podcast ads with Gessica Bicego, CMO at Paired📈

    Publicado: 30/6/2023